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Use the Digital World to Draw More Customers to Your Restaurant

Aug 25
Posted by Daniel in bar tips and advice, Commercial Seating, Restaurant Furniture, restaurant tips and advice

What are your customers and all of those potential customers doing when they aren’t enjoying a meal at your restaurant? Well, when they aren’t at work most people spend oodles of time on the web. Of course, quite a few of them are probably on the net even when they are at work, but that’s beside the point! Once you realize how much time people spend on the web, you can see what a powerful tool it can be. If you have only a limited web presence right now, beef it up.

You need to have a website for your restaurant for starters. It doesn’t have to be full of bells and whistles, and you don’t have to spend a fortune to get it set up. However, you want to try to set the right tone with your site. It should match the ambience that you are trying to create inside your eatery.

Make sure that you have your menu up on your site so people know what they are going to find in terms of eats. You also want to have some photos of your restaurant. Have a gallery of shots of the exterior and the interior to show your restaurant furniture and seating arrangement. Highlight the best parts of your restaurant. You can hire a professional to take the photos or you can do it on your own. Just be sure to put up clean and clear photos. That means the snapshots you take with your cell phone probably aren’t going to cut it.

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Setting Up the Perfect Ballroom with the Right Furniture and Décor

Jul 25
Posted by Daniel in Commercial Seating, Restaurant, Restaurant Furniture, restaurant seating, restaurant tips and advice

If you have a large space that you rent out for formal dinners, such as a ballroom, you want to make sure that the people who rent the room from you have a great setup. One of the things that you can do to make your room more attractive to potential customers is to have high quality ballroom chairs and tables. It may seem like a little thing, but it can make a big difference. With comfortable chairs that match the table, you can be sure that the people who come to the event will be able to focus on the festivities rather than on the furniture in the room.

You will also want to be able to rearrange the tables and chairs to accommodate each customer’s needs. Some may need to have more room for a dance floor or for their entertainment. Make sure that you have the ability and room to move some of those tables out if you need to. After all, you want to be able to accommodate your customers. (more…)

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Host a Singles Event at Your Restaurant

May 30
Posted by Daniel in bar tips and advice, fun, restaurant tips and advice

I already discussed the topic of bringing in more customers by hosting a singles night. This post is adding a few tips and insights into what has already been mentioned before to create a better review of the concept and to help you make the most of the idea.

The logistics of hosting a singles event might be tricky at first, but it is possible to do. Here are some tips that you can use to figure out how to start your own restaurant-styled singles night.

First, what is your slowest day of the week? You are going to want to choose that as the night that you hold your event since you have the potential to earn equal to or more money during this night than you regularly would. Once you know the day that you are going to hold your event, you will be able to continue with the rest of the preparations. (more…)

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Five Features of Kids Friendly Restaurants

Feb 28
Posted by Daniel in Booths, restaurant seating, restaurant tips and advice

Dining out with kids can be a fun experience for the whole family – or a total nightmare.  For restaurants, catering to families with children can be tricky.  However, there are a few features that make a big difference between a kid-friendly eatery and a horror story waiting to be told.

Whether you are a parent looking to find a great place to eat with your kids or a restaurant owner trying to appeal to families, the following are the five most important features in a kid-friendly eatery.

In a previous post we wrote about some aspects of a kids friendly restaurant. Now it’s time to expand on that post and elaborate a little on some of the most important points:

  1. A Real Kids Menu – We have all been to places whose kids menu consists of a choice between a hamburger and chicken nuggets.  However, truly family friendly restaurants offer a real kids menu which includes numerous entrée choices, kid-centric drink options, and even a few desserts.  The best restaurants go out of their way to make the kids menu healthy too, including options like fresh fruit and veggies and healthier dessert items to tempt kids and satisfy parents.  To satisfy customers of all ages, ensure that your menu has multiple choices for little ones, and don’t forget that children are often more sophisticated in their tastes than you may realize, so smaller portions of adult fare may go over well with your young clientele.
  2. Fast Service – While we all know that food in a busy restaurant takes a little longer to come out, many eateries miss the mark when it comes to getting food out quickly.  This doesn’t mean that you should serve families with kids before other customers, but look for ways to keep the kids happy while the food cooks.  In many cases, children are often hungry as soon as they get into their seats, so try to come up with ways to keep hungry tummies satisfied.  You may want to offer kid-friendly appetizers with kids meals (think veggies for dipping, fries, or some other finger-food).  This can keep kids busy and satisfied, preventing parents from becoming agitated and keeping kids calm and happy.  Not only is this great for preserving the atmosphere in your restaurant, it also creates a more pleasant experience for parents who are likely to come back.
  3. Kid Friendly Seating – The best seating for kids can be summed up in one word- booths.  Booth style seating is more comfortable and safer for kids.  Chairs, particularly taller “bar stool” types mean the danger of falling, can lead to tripping, and are more difficult for parents to manage.  Instead, dining booths mean that kids are able to sit comfortably, parents have room for coats and diaper bags, and children are unlikely to fall or to get in the way of other patrons or wait staff.  Parents, particularly those who dine out regularly, tend to choose restaurants that offer booth seating. (more…)
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Get your customers to come back

Feb 22
Posted by Daniel in Commercial Seating, Restaurant Furniture, restaurant tips and advice

The recession is hurting many businesses, including restaurants. Losing customers can severely hurt any restaurant, but with a few changes, you can draw them back and keep them coming for more. Customers want a place that has a comfortable atmosphere and friendly staff. The two things a restaurant must offer are great food and great service at great prices. Before you start cutting staff, try these tips.

  1. Offer coupons. Coupons can really pull some people into your restaurant. Ruby Tuesday sent BOGO coupons in the mail and had people come in just to use the coupon. This was effective because it allowed customers to dine with someone and save money. If you’re near a campus, offer student discounts. If you don’t already, advertise new military or senior citizen discounts. You can also partner with another business in the area and allow them to offer coupons to your restaurant if they use that business’s services. (more…)
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Feng Shui and Restaurant Furniture

Feb 17
Posted by Daniel in Restaurant, Restaurant Furniture, restaurant layout, restaurant seating, Restaurant Seating Design, restaurant tips and advice

This is the last part of our Feng Shui Tips (for now) and this time the main focus is on the restaurant furniture and their placement.

Basically, using Feng Shui can make your restaurant more inviting, welcoming, and pleasant for customers to dine in useing both the laws of Heaven and Earth to help improve life and atmosphere by receiving positive Qi which means “life energy”. Furniture are an integral part of Feng Shui. Colors, materials, and furniture are all going to change the dining experience in your restaurant.

The entrance to your restaurant is considered the Mouth of Qi. What you have near the restaurant entrance and what is visible by the entrance will affect your Feng Shui. The entrance should be vibrant and easy to find and access. The style of your restaurant needs to match the energy of your cuisine and the dining experience you’re offering. The signage and menus should use colors and styles that convey that to your customers.

Tables should not be near doorways or between access routes to the restrooms, kitchen, or back areas. This makes moving about difficult and dampens the experience. Toilets and restrooms should not be visible from the entrance way. You must think of the visual clues customers expect when they first walk into your restaurant. The restrooms are not one of them.

For your restaurant seating layouts, find a way to maximize comfort, mobility, and capacity. Your restaurant seating should mix different items like booths, bar stools, and tables to create an atmosphere of versatility and comfort. When placing chairs and tables, take care to notice the distance between a chair and the next table. There should be enough room for two people to pass by without bumping into furniture. A person should also be able to sit without being grazed by other customers walking past. (more…)

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