Lately we’ve been busy furnishing some new sports bars and that gave us the idea to write a few posts with tips and ideas directed specifically at sport bar owners. This doesn’t mean that if you don’t have a sports bar you can’t get anything out of reading these ideas. Actually, if you use your imagination and change the theme so as to match your own venue you will be able to use the tips here to your advantage as well.
So, let’s start:
Your hometown team won the big game, now what are you going to do?
As a bar owner, you need to capitalize on the success of your team right away. Chances are that a large number of your regulars and some new blood came into the bar to watch the game. They came, they watched, they drank, and they celebrated. Does that mean that the next day it’s back to business as usual? No it does not. In fact, you can capitalize of your team’s win for quite a while, and here’s how you can do it.
You know how they have the t-shirts and hats printed that say “Super Bowl Champions” for both teams prior to the game even being played, just so they can hand the shirts to the winners the minute they walk off the field? You should do the same thing with your promotions. Have a few flyers and online ads ready to post. (more…)