restaurant planning and schedule

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Restaurant Safety Tips – Fire

No ire image - by Kriss Szkurlatowski

In previous posts we discussed the importance of design on the success of the restaurant. But there is another aspect that many people don’t think about too often: Safety.

We all want to think nothing bad will ever happen but that doesn’t mean we shouldn’t be prepared for it in case it does. And we do hope it doesn’t.

So here is an important post about an unpleasant subject that we all need to keep in mind at all times, and even more so when restaurants are involved.

Restaurants are some of the most fire hazardous places in the world, especially in the kitchen. The fact that a restaurant is usually a busy place with many costumers makes it even more dangerous.  That’s why it’s very important to install fire extinguishing systems in all restaurants.

The importance of the restaurant seating layout in a case of a fire

If you’re a restaurant owner you must realize that the way you design your restaurant seating layout, as well as the placement of the other restaurant furniture, could be a matter of life and death. First of all, to ensure a safe way out if a fire starts, make absolutely sure that the path to the restaurant’s main door isn’t blocked by anything! You must realize that when a fire breaks loose and the fire alarm starts ringing, people usually panic and seek the way out of the burning structure. Therefore you must ensure a clear, safe path for them to do so!

Wood and Fire don’t mix (more…)

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Get your customers to come back

The recession is hurting many businesses, including restaurants. Losing customers can severely hurt any restaurant, but with a few changes, you can draw them back and keep them coming for more. Customers want a place that has a comfortable atmosphere and friendly staff. The two things a restaurant must offer are great food and great service at great prices. Before you start cutting staff, try these tips.

  1. Offer coupons. Coupons can really pull some people into your restaurant. Ruby Tuesday sent BOGO coupons in the mail and had people come in just to use the coupon. This was effective because it allowed customers to dine with someone and save money. If you’re near a campus, offer student discounts. If you don’t already, advertise new military or senior citizen discounts. You can also partner with another business in the area and allow them to offer coupons to your restaurant if they use that business’s services. (more…)
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Feng Shui and Restaurant Furniture

This is the last part of our Feng Shui Tips (for now) and this time the main focus is on the restaurant furniture and their placement.

Basically, using Feng Shui can make your restaurant more inviting, welcoming, and pleasant for customers to dine in useing both the laws of Heaven and Earth to help improve life and atmosphere by receiving positive Qi which means “life energy”. Furniture are an integral part of Feng Shui. Colors, materials, and furniture are all going to change the dining experience in your restaurant.

The entrance to your restaurant is considered the Mouth of Qi. What you have near the restaurant entrance and what is visible by the entrance will affect your Feng Shui. The entrance should be vibrant and easy to find and access. The style of your restaurant needs to match the energy of your cuisine and the dining experience you’re offering. The signage and menus should use colors and styles that convey that to your customers.

Tables should not be near doorways or between access routes to the restrooms, kitchen, or back areas. This makes moving about difficult and dampens the experience. Toilets and restrooms should not be visible from the entrance way. You must think of the visual clues customers expect when they first walk into your restaurant. The restrooms are not one of them.

For your restaurant seating layouts, find a way to maximize comfort, mobility, and capacity. Your restaurant seating should mix different items like booths, bar stools, and tables to create an atmosphere of versatility and comfort. When placing chairs and tables, take care to notice the distance between a chair and the next table. There should be enough room for two people to pass by without bumping into furniture. A person should also be able to sit without being grazed by other customers walking past. (more…)

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Restaurant Menu Design Tips

Whether you are designing your restaurant’s menu for the first time or redesigning it, you’ll need to keep in mind a few things your customers will notice. Not only will they concern themselves with food prices, but also with dish titles, colors, and decorations. The type of cuisine your restaurant serves should match the type of menu you hand out.

Your goal for a restaurant is not only to provide people with great food, but to make a profit. You want to price your food at something your customers will consider reasonable and fair. Prices that are too high will make your customers feel they are being ripped off. Although some scientific studies show that the more someone pays for something the higher value they place on the item, this won’t be the case if what your customers pay for doesn’t match the value they think they are getting. Keep appetizers in lower price ranges than your main courses. The same logic applies to side dishes and desserts. Also, foods that are hard to come by or require more manpower to catch, like seafood, may be acceptably higher priced than other dishes.

You want to also keep in mind the type of clients you’re trying to bring in. If your clientele is mainly business executives, you want to have fine fare cuisine and simple, descriptive language for the different dishes. If your focus is on a family restaurant, you might want to consider including a kid’s section or creating a separate kid’s menu. Many restaurants create a separate kid’s menu so the children can color and stay occupied. (more…)

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Restaurant Opening Checklist

Before you open a restaurant it’s important to have everything in order. When those doors open, it’ll be too late and you’ll get stuck on “putting out fires” instead of moving your business forward. For a smooth restaurant opening menus need to be set, ordered, the seating needs to be arranged, staff needs to be hired and prepped, etc.

To help you get a good start here’s a quick checklist of things to do before the grand opening:

  1. Create a menu. Before opening, the restaurant should offer certain types of food or cuisine. Some restaurants allow people to offer menu names on social networking sites like Facebook and Twitter. This is an easy way to outsource the task of naming items on the menu and a great way to publicize a grand opening. The menu should have, depending on your type of cuisine, appetizers, drinks, specials, main dishes, side items, desserts, and other courses if necessary. Depending on when you will be open, you should include breakfast and lunch sections. In one of our next posts we will discuss tips and ideas for creating successful menus.
  2. Arrange seating. The seating will depend on the size of the restaurant and the ambiance required. If it’s a laidback bar style, dining booths, bar stools and high-top tables are appropriate. If you have a patio, choose outdoor patio furniture that fits the desired atmosphere. For example, a country-style restaurant would have picnic tables instead of bistro tables for two. The walkways need to be wide enough for trays of food and people to pass by. You want to make seating comfortable, not cramped, so have tables and seats a set distance apart to allow people to get up and sit without disturbing one another. The tables should also be large enough for the plates, drinks, and flatware. Seating should be arranged in linear rows or a pattern which will make it easier for staff to work with, and more comfortable for customers as well. (more…)
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How to Have a Full Restaurant on Valentine’s Day

Now that you know how to create a romantic atmosphere for Valentine’s all you need is the customers.

The following tips are a great place to start if you want to save money on large scale advertising and still reach enough clients to ensure a fully booked evening.  These tips will work on any given occasion, but some of them I would advise to use mainly before big holidays or for special occasions once in a while. Just as you don’t pay attention to all year long “special prices” neither will your customers after a while.

Ok. Now for the tips:

  • Use your staff as walking adverts. Let your employees know that their friends can have a special discount if they book a place in advance for a romantic couple’s dinner. (more…)
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