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The Seating in Your Restaurant Makes the Difference

black vinyl club chair

Let’s pretend that you are not a restaurant owner or manager for a few minutes. Let’s imagine that you just moved to a new city and you are looking forward to trying out a restaurant that serves your favorite food. So you head over to the place for dinner one night with your spouse. The atmosphere seems warm and inviting, and then the pleasant host takes you to your table.

On your way to the table, you notice that everything seems cramped. The tables are too close together. Once you sit down, you find out that the chairs aren’t comfortable at all. After a long day at work, you wanted to be able to find a nice comfy place to have dinner, but the chair is worse than the one you have in your cubicle.

By the time the appetizer arrives, you are already complaining to your spouse about the chair. You barely register the taste of the appetizer. It might have been good, but you just don’t care. When the food arrives, you are even more uncomfortable. People trying to get past your table have bumped and jostled you half a dozen times and almost spilled your wine. You don’t care much about how your food tastes. Once it is all over, you head home and write a negative review about the restaurant online. And only because of the restaurant seating.

Now, let’s step back into the shoes of the owner or manager of the restaurant. (more…)

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Get Your Restaurant Customers to Come Back on Slow Months

If you have been in the restaurant game for any length of time, you know that you have some months that are just busier than others. You should be looking for ways to increase your business before those slow months occur and the bounce back idea is one that works wonders. Best of all, it is very easy to implement and you don’t have to spend very much money to do it.

The first thing that you want to do is buy a large quantity of small envelopes. You will place special deals inside those envelopes, all of which are redeemable in the coming month that has been slow for you in the past. You will want to have some envelopes that offer a discount with the guest’s next meal, perhaps some that are 10% off and a few that are 20% off. You can have some of the envelopes contain free dessert or drink vouchers. Others can have a free entrée. You may even want to have one or two that are actually gift certificates for a certain amount that you deem appropriate.

Stuff the envelopes with the deals and place them in a large fishbowl or a tumbler. When the guests leave the restaurant, let them reach into the bowl and pick out one of the envelopes. Since the vouchers are valid for the following month, which is one of your slow months, you can be sure that quite a few people are going to be making return visits. Everyone likes to save a little bit of money, and this is a great way to boost the number of guests that visit during the slow period. (more…)

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Designing Advertisements for Your Bar and Restaurant (Part 1)

When it came to designing the elements that went into your bar or restaurant, you probably had a large hand in everything. You chose the flooring, the décor, and you probably spent hours trying to decide on the perfect restaurant furniture, knowing just how important it was. You’ve had your hands in every part of the establishment, and it shows. It is truly your place.

If you are really hands on with your bar or restaurant, you might want to take part in designing the ads as well. Your involvement can be as large or as small as you like. If you only want to come up with the different specials and coupons that you are going to offer on the ads, that is fine. However, you might want to get your hands dirty with digital ink and create the ads from the ground up. In this post, I will discuss the basics of getting your advertisements ready on your own. In part two, I will discuss how to choose the right graphic designer for all of your bar or restaurant’s needs. (more…)

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Elements of a Good Restaurant Website

One of the last things you probably thought about when you were coming up with your ideas for your new restaurant was the website that would go along with it. You spent your time looking over the location, the décor, the restaurant chairs and tables that you would buy, and the menu. All of those are very important things, and you need to make sure that you have the best in all of those areas. However, on the technical side of things, many restaurant owners falter.

In today’s world, you need to make sure that you have a great website if you want to be able to compete with other restaurants in your area. More and more people are using the web to find places to dine, whether they are at work or looking on their smart phone.

It is important that you have the right elements on your site, and it must be easy for customers to navigate.

One of the most important things to have on your site is your restaurant’s menu. If you have specials, have a place on the site that is easy to update so that visitors will know what specials are available for any given day. One of the things that many restaurants do, but which is frustrating to their site’s visitors, is offer their menu only in PDF form. Not everyone wants to open up a PDF just to know what is on the menu. Even if you do have downloadable PDFs, make sure that they are just an option. You want your menu to be available right on your site. (more…)

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Three Ways to Advertise Your Bar without Breaking the Bank

Spring is here (almost). And many people are glad to get out of the house and enjoy a nice evening outside that might, more often than not, end at a restaurant or bar.

As the owner, you love your bar, and you know that others would love it too if they just knew about it. Advertising and marketing is one of the most difficult things for businesses to understand.

The reason it is so difficult is that people really don’t know what does and doesn’t work with advertising. Some things you do are going to stick, and some won’t. The trick is to market as much as you can until you find what works for your bar. However, you can’t constantly spend thousands of dollars on advertising and not get results. You would go broke quickly.

The following are three simple ways that you can advertise without spending a fortune. Implement all of them and see what works the best for you.

First, look at your website. You do have one, right? If you don’t have a website, you need to put in the effort to set one up right away. It doesn’t have to cost a lot of money to do this. See if you have someone working for you that can set up a site and have them do it for you. It will be much more cost effective than hiring out. You might even want to choose a blog instead. You can set one up on your own in just minutes. You can have separate pages that have images of your bar furniture and interior design, of happy customers, drink specials and much more. Turn it into a community for you customers, a place where they can gather even when they aren’t at the bar. It is a good idea to keep your site updated and post on your blog at least once a week about what is happening at the bar. (more…)

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Indoor Restaurant Furniture Infographic

Well, we worked on this for a while and we are certainly no graphic designers, but we’re still proud of our brand new infographic. Our first, but definitely not the last! They are so much fun to make, and they deliver information in a cool visual way.

Not only did we manage to do this all on our own, we actually created a flashy 😉 clickable infographic!

Now that we did our part, all you have to do is try it out and let us know what you think.

Indoor restaurant furniture

Click the image for the large clickable version,

or click the image below for the faster loading static version:

Indoor restaurant furniture infographic

Indoor restaurant furniture infographic

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