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Host an Anti-Valentine’s Day Event at Your Bar

Dec 29
Posted by Daniel in bar tips and advice, fun, Restaurant, restaurant tips and advice

valentine

Some people are not big fans of Valentine’s Day, and who can blame them. If you don’t have someone special in your life, the day can seem like torture. You see everyone at work getting flowers or talking about their special plans for the evening. Everyone seems to be holding hands and happy, smiling because they are blissfully in love. However, there is a large segment of the population that just doesn’t “get” Valentine’s Day. They generally stay inside on February 14th, and the last place they want to go is to a restaurant or a bar that is full of couples in love.

Sounds depressing, but this can be a very good opportunity for you as a bar owner. Instead of having a Valentine’s Day celebration at your place, consider having an anti-Valentine’s Day party that pokes fun at the holiday.

You can have a lot of fun with this idea. Consider holding a competition where people are allowed to get up and tell their worst ex story. Give the winners a free glass of beer to drown their sorrows and a free t-shirt with your bar logo on it to wipe up their tears! It is a fun time, and the t-shirts can act as free promotion whenever someone wears it. In addition to having your logo on the shirt, consider adding something like “I Survived another Valentine’s Day”. (more…)

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Cater an Event to Spread the Word about Your Restaurant

Oct 06
Posted by Daniel in bar tips and advice, Restaurant, restaurant tips and advice

If you have a relatively new restaurant, you already know that it can be hard to get people to come through your doors. While you might have had a decent opening, the rush after the first few weeks might be slower than you had hoped. This certainly doesn’t mean that your eatery is doomed. It simply means that you need to spread the word to more people. You will want to find as many ways as possible to keep up the buzz about your restaurant.

Something that you might want to consider is doing a little bit of catering for a special event that is happening in your town. Even if your restaurant doesn’t normally do catering, you might want to consider it for a gallery showing or some similar event. It is also a good idea to offer a heavy discount to the event coordinator. In some instances, you may even want to cater the event free of charge.

Why would you want to do this? You have to look at this as an advertising opportunity rather than as a job. If the event is large, or if it has a number of influential people attending, you are going to be able to advertise directly to them in the best way possible – through your food. You don’t have to tempt them to come into your restaurant to try your food because they will be able to do it right at the event. If they like what you have to offer, you can be sure that they will come into the restaurant, they will tell their friends, and you will increase your business.

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How to Have a Full Restaurant on Valentine’s Day

Jan 27
Posted by Daniel in fun, Restaurant, restaurant tips and advice

Now that you know how to create a romantic atmosphere for Valentine’s all you need is the customers.

The following tips are a great place to start if you want to save money on large scale advertising and still reach enough clients to ensure a fully booked evening.  These tips will work on any given occasion, but some of them I would advise to use mainly before big holidays or for special occasions once in a while. Just as you don’t pay attention to all year long “special prices” neither will your customers after a while.

Ok. Now for the tips:

  • Use your staff as walking adverts. Let your employees know that their friends can have a special discount if they book a place in advance for a romantic couple’s dinner. (more…)
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