Spring is here (almost). And many people are glad to get out of the house and enjoy a nice evening outside that might, more often than not, end at a restaurant or bar.
As the owner, you love your bar, and you know that others would love it too if they just knew about it. Advertising and marketing is one of the most difficult things for businesses to understand.
The reason it is so difficult is that people really don’t know what does and doesn’t work with advertising. Some things you do are going to stick, and some won’t. The trick is to market as much as you can until you find what works for your bar. However, you can’t constantly spend thousands of dollars on advertising and not get results. You would go broke quickly.
The following are three simple ways that you can advertise without spending a fortune. Implement all of them and see what works the best for you.
First, look at your website. You do have one, right? If you don’t have a website, you need to put in the effort to set one up right away. It doesn’t have to cost a lot of money to do this. See if you have someone working for you that can set up a site and have them do it for you. It will be much more cost effective than hiring out. You might even want to choose a blog instead. You can set one up on your own in just minutes. You can have separate pages that have images of your bar furniture and interior design, of happy customers, drink specials and much more. Turn it into a community for you customers, a place where they can gather even when they aren’t at the bar. It is a good idea to keep your site updated and post on your blog at least once a week about what is happening at the bar. (more…)
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