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Hospitality Industry Trends to Expect for 2020

The hospitality industry is very competitive and to be successful in a fast paced business, it’s crucial to keep up with the latest trends in order to avoid falling behind.  Today’s guest demands will be tomorrow’s history. Successful companies and business owners are always peering over the horizon. Keeping pace with the hospitality industry trends is one of the several ways you as an owner can ensure that your business is delivering excellent customer experience.

hospitality trends

 

 

 

 

 

 

The hospitality industry is diverse in nature and includes everything from hotels, restaurants, bars, travel agencies, senior living environments, medical facilities, and other accommodation venues. Nevertheless, there are some trends that are standard across the entire hospitality industry. The industry is increasingly competitive and ever-growing. Emerging technologies and rising customer expectations are constantly shaping it. Be it interior design, technology, service, food, amenities or commercial furniture, it’s never too late to plan and even stay ahead of competition this year with these hospitality trends for 2020.

Digital will continue to Reshape Guest Experience

Technology has taken center stage of our lives and therefore it should be no surprise that the hospitality industry will be powered by digital technologies. Mobile will continue to influence the industry. Other incipient technologies that brand globally will keep on being incorporated into guest experience. This will propel hospitality providers to serve guests in a significantly more connected way, striking a perfect balance between human interaction and automated solutions. Examples of technology support human interaction would include the deployment of real time translation earphones and smart glasses that would allow staff (especially at hotels) to communicate with guests in their native tongue. However, there are other technologies that you can expect to make a mark in 2020:

  • Internet of Things is one the major emerging technology trends in the hospitality industry. This trend enables the staff/employees to keep track and manage valuable inventory with in the facility. In the case of hotels, the Smart Hotel features allow staff and guests to regulate energy consumption more efficiently and support sustainability and pro-environment initiatives. It also has the potential to increase revenue. Business owners that are investing in mobile engagement expect guests to use mobile devices for payment, making reservations, booking rooms, placing orders, accessing keys for various amnesties, etc. Additionally, IoT powered technology can send real-time offers to customers’ smartphones, thereby encouraging more sales.
  • Artificial Intelligence is another digital feature which many business owners are experimenting with. This trend helps (mostly) helps hotels interact with guests in numerous ways. From using AI-fueled robots to chatbots at the reception area or for room/food service, many of these commercial settings are rapidly moving toward guest-centric hospitality. On the other hand, AI-enabled devices have shown to reduce the need for human assistance when it comes to answering and resolving problems that commonly arise among customers.
  • Virtual Realityis being used by many hoteliers, restaurateurs and other business owners to blend the digital and physical worlds with the purpose of creating an immersive world for their guests. Not only does it make guest (travel) experience more seamless; it also entertains them thus popularizing This trend is expected to grow with hotels and other commercial business around the world that are searching for different and innovative ways to incorporate VR into guest experience. Several examples of these ways are giving people virtual tours by placing theme in a simulated hotel, for instance, and by providing VR experiences of storytelling of each room.

Embracing Sustainable Business Practices

As we face more environmental issues every day, people are increasingly becoming more concerned about sustainability and want to know how the businesses they deal with are handling them. Sustainability, for this reason, has been one of the most perceptible hospitality industry trends in recent times. A large section of the hospitality industry has participated in Go Green Acts which are meant to lessen negative environmental impact. This cause is proved to be good for the planet and also for businesses. Subsequently, customers are willing to pay more for products and services to companies that engage in sustainable business practices.

There are a sheer growing number of hoteliers, restaurateurs, and other business owners engaging in eco-friendly business practices. Examples of these practices range from restaurants promoting vegetarian/vegan options on their menus to hotels using smart light bulbs and smart heating/air conditioning to save energy. Within other venues in the accommodation sector, decisions on using more sustainable materials for commercial furniture are being made. Green campaigns that many businesses in the hospitality industry will consider are global carbon emission compliance, saving water, waste reduction and limiting plastic usage. Smart buildings that will digitalize such facilities will also result in lower energy costs. Determining the right time to go completely green – to the possible detriment of guest comfort – is a million dollar question that many operators are unwilling to answer.

Online Communities

Over the years, especially in the digital age, online communities have changed the way businesses in the hospitality sector have interacted with customers. Company websites, online magazines and social media networks greatly contribute to hospitality facilities’ interpretation of transparency hence leading to the improvement in the quality of services they provide. Online marketing is heavily reliant on multi-user interactivity. Reviews about hotels, restaurants and other businesses posted in the internet affect the customer’s decisions. Word-of-mouth still remains a powerful tool. Now combined with today’s digital platforms, customers can easily share their experiences. Business owners also can find unique selling points.

Positive feedback can translate into economic value for your business. People tend to rely more on reviews made by previous and current customers. As a business owner, you can extract a lot of information from online communities about the reviewer’s age, hobbies, interests and lifestyle to gain valuable insights. That way, you can receive updates with the current trends in the business and competition as well as the upgrades you will need to improve your services.

Sharing Economies

What began with startups like Airbnb and Zipcar, which innovated the physical exchange of services by connecting consumers, the sharing economy is now reaching the hospitality and food service industry. Moving past the experimental stage in the hospitality industry, the sharing economy has been redefining the industry with the expectation to grow in the coming years. Derived from the belief of mutual parties sharing unused assets or properties with each other, the sharing economy leverages technology to facilitate these exchanges. This can be done through collaborative platforms, shared marketplaces or peer-to-peer applications. Some of these groundbreaking projects also address challenges such as food waste or social problems in local communities.  You can easily coordinate transitions via online in the sharing economy.

Although this model has been embraced among private individuals, it has nonetheless made an economic impact for leading and major brands in the hospitality industry. The sharing economy allows more flexible management for restaurateurs and hoteliers. Accommodations and lodging properties listed on these platforms are not legally required to follow the same rules and regulations as a traditional hotel, restaurant or other commercial facilities. Applying this principle, they can deliver more consistent and better customer services and guest experiences.

Hospitality Commercial Furniture Trends

Transforming your venue into a destination, and not just a source of food and entertainment is challenge 2020 brings to the industry. Restaurants and hotels are buying into current trends and expanding their social media presence to capture businesses from younger generations. Creating an environment which customer customers can share their experiences on social media is now an imperative. However, a brand needs more than just a flashy, digital prowess. Keeping substance and quality in check without compromising on charismatic and enticing persona is standard which the industry is expected to measure up to in 2020.

A multitude of factors can affect how long a guest will stay at a restaurant or if he/she is likely to return. Ambiance should be the key factor. The venue’s overall character is comprised of service as well as physical and intangible counterparts. Commercial furniture is a huge essential attribute of any restaurant and hotel. Owners need to recognize trends and seek inspiration for furniture layouts that will provide the right feng shui for customers. Below are some restaurant furniture trends to anticipate this year:

Booths and Waiting Benches

Picture this scenario. Imagine being led by your hostess to your table to discover that one side of the table has a big, comfortable padded seating and the other side has metal chairs. What are you most likely to sit on? Most people will beeline for the booth side, leaving the chairs to the weaker pack. Fortunately, 2020 is bringing a resurgence of restaurant booths and waiting benches. Booth seating screams “luxury”, giving most venues a more upscale feel. Customers will certainly appreciate its comfortably padding and durability.  Restaurant booths and benches/banquettes make an elegant seating option and can be customized to blend in with any décor type. There are a variety of tufting and other designing options to explore along with different materials and colors. These upholstery techniques can be applied to give your booth its own personality and add to the character of your restaurant’s brand.

Mixed Materials

The shift in minimalism to maximalism is quickly trending. A combination of patterned prints and textiles is making it big in 2020. Textured restaurant tables , detailed upholstery and mixed materials are expected this year. Bold statement yet decorative furniture pieces, be it bar stools or chairs, are becoming a defining characteristic of a venue’s brand identity. Multiple fabric choices are being paired together to create a visually indulgent and impressionable restaurant furniture. Complimentary geometric and organic patterns create unique backgrounds for social media content and Instagram scenery.

Shapely Outdoor Patio Furniture

Geometric, 3D-esque commercial patio furniture is another emerging furniture trend we are seeing everywhere. For instance, bulbous designs seen on chairs or bar stools with architecturally inspired frames make for eye-catching decorations that work nicely on restaurant patios. Outdoor restaurant furniture is sometimes an afterthought or seen as less important than restaurant furniture for indoor dining spaces. In many cases, a restaurant patio is the first impression people will get from a restaurant.

The hospitality/food service industry is evolving at an alarming rate, thus demanding the innovation of all aspects of customer experience. Restaurants are no longer just places to stop by for a quick bite. Nor do people use hotels as sleeping accommodations. They have grown into spots where people gather, socialize, co-work, arrange conferences, host events and organize business meetings. Keeping up to date and employing the latest hospitality industry trends in commercial furniture, design, service and business practices are paramount to customer satisfaction.

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3 Tips for Maximizing Restaurant Business During Summer

With peaks and valleys in business throughout the year, restaurant owners must find a way to maximize earning power during their busiest months in order to cover tougher periods in which they lose money.

As a general rule in North America, restaurants are far busier in the summertime than in the wintertime. This is mainly due to winter weather conditions discouraging people from going out and partly due to the holiday season encouraging people to stay home with loved ones. While marketing and promotions to encourage people to frequent a restaurant during winter can have a small impact on changing this trend, the money put into such campaigns does not always justify itself. Some habits, such as staying home during the wintertime, are just too deeply culturally ingrained in us, and advertising’s effects on changing them tends to be limited.

Rather than trying to squeeze more out of the winter months, restaurant owners might be better served trying to take advantage of the busy summer months. So, here are a few tips on maximizing your business during summer:

1) People tend to venture out to eat far more in summer than in winter. Children are out of school, tourism increases and more daylight can mean longer business days for restaurants that cater to a daytime crowd. With that in mind, there are three groups to target with promotions during the summer months – families with children, tourists, and the twilight happy hour crowd. By coming up with your marketing campaigns with these groups in mind during the summer, you will find that your advertising is much more focused and effective. (more…)

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3 Tips for Choosing Great Restaurant Furniture for a Small Venue

Designing a small restaurant or pub can require creative thinking to make the most of a limited space; knowing how to select the right furniture and layout is essential.

Small restaurants can have very big advantages for entrepreneurs, but can also present them with very difficult design challenges. A smaller venue brings with it lower costs and less overhead. The price of rent, as well as utilities such as heating and cooling, can be significantly lower. A much smaller wait staff and kitchen staff is also an advantage of a small restaurant or pub, and initial design costs will often be significantly lower in a smaller space.

Choosing the right layout and restaurant furniture for a small venue is essential to a customer’s impression of the establishment. A small venue done right can come across as cozy, intimate and comfortable, whereas a badly designed small venue will seem cluttered, crowded and unpleasant. The following are three tips on how to choose the right furniture and layout to make a restaurant or pub a big hit in a small package.

1) Utilize bar and counter seating

Bar and counter seating is a great way to get a lot of people seated at your establishment, while still offering wait staff and customers ample space to move around. A bar placed on one side of the room adjacent to the kitchen with seating on high bar stools is great not only for spacing – it also can establish a venue as a place to congregate in the neighborhood. Customers who might normally just be ordering food and soft drinks are much more likely to order alcohol while eating at the bar, which will definitely boost profits.

Counter seating along the restaurant’s front windows is also a great way to save some space, and offer diners who value their privacy an appropriate seating option. Seating with a street view is pleasant for diners in your restaurant and can serve to pull foot traffic in from outside. (more…)

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5 Tips for Picking a Restaurant Furniture Supplier You can Trust

Making a big furniture purchase for a new or remodeled restaurant is an important investment; knowing what to look for is the key to finding the right vendor.

 

How can a restaurant owner seeking to buy furniture for his establishment check whether a furniture vendor can be trusted to provide high quality goods? The key to finding a good furniture vendor is asking the right questions. The following is a list of tips about asking a prospective furniture vendor the right questions to ensure you will be pleased with your restaurant furniture purchase for years to come.

1) Is your furniture made for commercial use?

Furniture that will serve you perfectly well for home use is not necessarily suited to use in a commercial environment. Furniture in a restaurant, bar or other similar establishment in the hospitality industry must be able to withstand an extremely high rate of use, well beyond the rate of use for furniture in a residential environment. In order to ensure that the furniture you are buying is built to withstand the everyday rigors of use in a restaurant, choose a vendor that specializes in making furniture for commercial use. These firms will use better materials and properly reinforce the areas of highest stress to ensure that their furniture lasts.

2) Is your furniture tested for strength and durability?

There is no better way to ensure that the furniture you are buying fits industry standards than having it tested for strength and durability. The Business and Institutional Furniture Manufacturer’s Association (BIFMA) has a variety of tests to make sure furniture complies with industry standards. Ask your vendor if his furniture is BIFMA approved.

3) Do you provide a warranty for your furniture? (more…)

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Restaurant Furniture Styles

Use restaurant furniture to create a warm atmosphere while serving a function. Guests enjoy the style while staff appreciates easy maintenance pieces.

Restaurant furniture must be easy to care for, sturdy enough to handle a lot of use and maintain a good appearance. The type of restaurant setting in which it will be used will dictate the overall style as well as construction materials. Just as with home furnishings, there are many exciting options including banquettes, booths, chairs, table shapes and heights. Restaurant chairs may be constructed from fine wood, chrome, steel or a combination. Coverings include easy to clean vinyl and tightly woven cloth.

Restaurant furniture enhances overall style and can flow to adjoining areas such as lounges and outdoor patios. Floor coverings, curtains, tablecloths and wall colors should be taken into consideration when ordering fabric-covered pieces. Small, round, bistro tables with wrought iron chairs create an intimate setting, while family style restaurants often use a combination of dining booths and banquet or square tables to ensure adequate seating. Tall tables and backed bar stools are increasingly popular in restaurant/lounge settings.

Developing an overall seating plan and style prior to shopping for restaurant furniture will help business owners determine the best value for their money. Owners who plan to upgrade or replace a few tables or chairs at a time may benefit from sales or by choosing from lines that are considered open stock.
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3 Tips to Make Your Restaurant Thrive in Tough Economic Times

Great food is no longer a good enough reason for frugal customers to spend their hard-earned money. However, during times of economic crisis, people don’t necessarily have less money to spend. They are simply uncertain about the future and thus more concerned with building their savings until economic indicators give them the confidence that they are secure and safe to spend money.

A smart restaurateur, rather than seeing an economic downturn as bad for business, can see it as an opportunity to seize the market in a way others fail to. The following are some tips on simple things restaurant owners can do to make their establishments a sustainable success in good and bad economic times.

 

1) Maximize your space

Your clientele’s visual experience and comfort can go a long way in determining whether or not they become return customers to your establishment. While structural redesign of a space can be a costly outlay in times of economic crisis, there are more cost-effective ways to revitalize your venue. A smart investment in the right restaurant furniture can revitalize your space at a cost you can afford. You can put the money you save by not structurally remodeling into the type of marketing and promotion campaign that your competitors cannot afford. Don’t underestimate the importance of your restaurant furniture and layout. Make a long-term investment in good furniture and consult with experts who have experience in the field about what furniture is right for your venue.

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