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Branding Your Bar and Restaurant is Important

Jun 30
Posted by Daniel in bar tips and advice, Commercial Seating, Restaurant, Restaurant Furniture, restaurant seating

As a business owner, you’ve probably heard about the importance of branding. However, you might not know how important it can be when you have a single restaurant or bar. You might not realize the branding is still vital if you want to project a coherent image through all of your promotion efforts and beyond. How can you go about branding? That’s not an easy question to answer because there are so many variables. However, the following tips should help you to get on the right track. If you are still having trouble identifying, solidifying, and promoting your brand, you can always hire a specialist to help.

The first step in branding is identifying how you want your customers to see you and your establishment. Are you running a fun family friendly restaurant that caters to the kids and makes everyone feel at home? Do you have an upscale sushi restaurant? Are you running a family-owned Korean barbeque shop? Every restaurant or bar is going to fit into certain niches better than others. Find what you want to promote as a part of your restaurant and make that a part of your brand.

Of course, there is also the very literal aspect of branding. You need to have a logo, even if you are a small bar or restaurant. A logo, which you use for all of your communications and advertisements, is very important. Do you disbelieve the importance of logos? I bet if you close your eyes, you can picture the Apple logo, the McDonald’s logo, the Chili’s logo, and thousands of others. Those logos are very important, and they establish the brand. When people see those logos, they know what to expect.

In addition to putting your logo on all of your coupons, flyers, menus, and everything else, you need to make sure that the interior of your restaurant meets the expectations of your customers. You need to have good quality restaurant seating that matches with your restaurant’s theme and the brand that you are trying so hard to promote. Your décor is equally important.

Consider all of the above when you start trying to brand your bar or restaurant. If you do, and if you keep studying branding and how effective it can be, you will find that people will know your logo, your establishment’s name, and what to expect, even if they haven’t yet visited.

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Offer Early Bird Specials at Your Restaurant to Woo Seniors

Jun 27
Posted by Daniel in bar tips and advice, Restaurant, Restaurant Furniture, restaurant tips and advice

So far I have discussed ways for creating family oriented and kids friendly restaurants, but one thing I have yet to mention is that some of the most loyal customers you will have are the seniors who frequent your restaurant. Many times, they will return to a place time and again when they enjoy the food and the service. If you have a nice and clean establishment and restaurant seating that is comfortable for seniors, they will return. They will usually bring their friends along with them too, and that means better business for you. It is true that the seniors often have greater demands than other restaurant goers have, and they may be more adamant in those demands. However, their loyalty can outweigh their needs. You should reward their loyalty with early bird specials and senior discounts.

When you are trying to come up with some specials that can entice the seniors to come into your place, consider the things that they already enjoy. The early bird special is popular and many restaurants have it. The reason it is so popular for restaurant owners is because it works. Offer a discount for seniors who come in and order early. Take a few days to note the habits and the times that most of the seniors come into your restaurant. For example, if you notice more seniors coming in between 3 and 5, this should be when you run the special. (more…)

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Have a Fundraiser Night at Your Restaurant

Jun 09
Posted by Daniel in bar tips and advice, Restaurant, restaurant tips and advice

Most people like the thought of giving to a worthy charity, but they don’t always have the extra money to donate. As a restaurant owner, you can appeal to this desire in people to do good things and promote your restaurant at the same time. Consider holding a fundraiser night at your eatery. Donate a portion of your proceeds for the evening to a charity.

Choose Your Charity Wisely

There are a number of great charities out there, and many of them are very worthy of your donations. However, each person has their own idea of which charity is the most worthy, and if you talk with your employees about which charity you should choose, you will find that you are going to get quite a few different answers. Some will want you to donate to the Red Cross, while others might want to you donate to a local school.

When you are choosing your charity, you should be the one that makes the final decision, but that doesn’t mean that you should just choose the first charity that you find. Consider donating to a local charity. That way, people will feel as though they are doing something good for their community just by going out to dinner. You don’t have to choose a local charity though. Choose the one that your head and heart tells you is right.

Advertise Your Intentions (more…)

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Frequent Loyal Diners Deserve Rewards

May 25
Posted by Daniel in bar tips and advice, fun, Restaurant, restaurant tips and advice

If you have been in business for a while, you have probably started to see some familiar faces around your restaurant. Those customers that come in a few times a month, once a week, or even a few times a week are your best and most loyal customers. They probably even sit in the same area each time that they come into your place. You and the rest of the staff may even know them by name.

You want to treat them well, and you want other customers to follow their lead. It would be a wonderful world if you could count on all of your customers to come back day after day, wouldn’t it! A great way to repay those loyal customers is by offering a stamp card so that they will be able to save a little bit of money and feel welcomed and appreciated.

The card can have several spots on the back – generally around 12. Each time the customer comes in and orders an entrée, a buffet meal or the like, your employees can stamp their card. After the customer reaches those 12 stamps, they are entitled to a free meal and you replace their card with a brand new one. They will keep coming back, and you can be sure that they are going to tell their friends about it. When they bring others to your restaurant, you are the winner because you are able to meet and greet some new blood. (more…)

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Changing Up the Menu and the Seating for Restaurant Success

May 22
Posted by Daniel in bar tips and advice, cheap restaurant furniture, Restaurant, Restaurant Chairs, Restaurant Furniture, restaurant tips and advice

If your restaurant is having trouble getting business, it isn’t the end of the world, and it certainly isn’t the end of your business. You have to take a look at how you are doing things and see if there might be something that you can change. Even some small changes can get the excitement building about your restaurant and bring more people into it. Let’s look at a couple of things that you can do that might be able to breathe more life into your restaurant.

The Seating

You might not even realize that there is something amiss in your restaurant until you look at it from the perspective of a customer. You are concerned with the day to day operations, and you never see that perhaps the seating and tables aren’t up to par. If you have tables with uneven legs, or that are too small (or even too large), or if your chairs aren’t comfortable, it can cause problems. No one wants to be cramped or uncomfortable when they are trying to enjoy a meal. Rearrange the tables if you have to. Also, investing in some high quality restaurant chairs and tables can be a great idea if you can find it in the budget.

The Menu

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Social Networking and Your Restaurant

May 19
Posted by Daniel in bar tips and advice, fun, Restaurant, restaurant tips and advice

You probably use social networking in your personal life. Most people today do. Perhaps you Tweet about the things that you are doing with your friends or family or about the latest movie you saw or book you read. People love Facebook too, and it can be a great way to keep in touch with people you know and even to meet new people. Of course, social networks are also a great way to promote your business. If you want to get more people into your restaurant, get onto all of the social networks that you can.

Set up special pages on Twitter and Facebook specifically for your restaurant. While you want to let people know about all of the great things that your restaurant serves, you don’t want to inundate them only with promotional posts. Make your restaurant’s social network a fun place. Give people some insight into the neighborhood where your restaurant is located. Maybe post some information or links about things people can do in the area after they’ve dined at your place. Of course, you will also want to make sure that you add information for any discounts or specials that you are currently offering – just don’t overwhelm people. (more…)

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