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Customers Make the Best Marketers for Your Bar and Restaurant

Sep 01
Posted by Daniel in bar tips and advice, Restaurant, restaurant tips and advice

by Ethan Hein

Even if you have a million ideas for promoting your bar or restaurant, you might find that none of them work. That is just the nature of the game. There are so many variables when it comes to marketing that you can never be sure of what is going to work. However, one of the tried and true methods of boosting business and sales has always been word of mouth. You want to have people talking and saying great things about your restaurant or bar, and you want those people to be genuine. While your employees and you might say great things, when it comes from the mouth of one of your actual customers, it is going to hold more weight.

How can you get your customers to start talking about your establishment? You will find that many of them already do. If you want them to spread the word even further, you might want to consider offering them some benefits for preaching the gospel of your bar or restaurant. Here is a simple way that you can do that.

Print up some business cards with your establishment’s name, number and address on them. You will also want to add a space on the card where your customer can print his or her name. The card is also a coupon that offers a discount of 10 to 15 percent for anyone who brings it into your place. The discount can be for meals, drinks, or anything that you like.

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Pass Out Drink and Food Coupons for Your Restaurant

Aug 21
Posted by Daniel in bar tips and advice, Restaurant, Restaurant Furniture, restaurant tips and advice

After a well deserved holiday we are back with more tips and advice on how to keep your restaurants and bars going and how to keep making profits even in these hard economical times. This time it’s all about coupons and discounts and how to make them work for you without loosing money:

Every bar owner wants to have a nice establishment where people can feel comfortable and have a great time. They put effort into picking out the right tables and seating, knowing that it is very important, and they make sure that the ambiance in the place is just right for the clientele they want to attract. When things don’t immediately go their way, they are sometimes tempted to give up. Now is the time to start promoting harder though! All of the hard work that promotion entails is well worth it. Here is a simple way to get more people to come into your bar in the next couple of weeks.

Coupon is a word that you generally only think of when you are heading to the grocery store or maybe a restaurant. You can use them for your bar as well though, and they can be very effective. When you create your coupons, you want to make sure that you offer some real incentives for people to come into your bar. Buy two get one free coupons are always nice. Offer 50 percent off appetizers if you have finger foods at the bar. You need to make sure that you have an expiration date on your coupon, otherwise people could take advantage.

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Deep Discounts can Drive Profit Up for Your Restaurant

Jul 28
Posted by Daniel in bar tips and advice, Restaurant, Restaurant Furniture, restaurant seating, restaurant tips and advice

Many people who are new to the restaurant business are afraid of offering discounts that they deem to be too large. However, a large discount might be just what you need to stir up more customers and get new people to come into your restaurant. How deep is a deep discount? Consider offering a meal for .25 cents with the purchase of another meal at full price.

This seems like it is going to cost you money, but you will be able to make up for it in volume. In addition, more people will hear about your restaurant, and you might be able to attract some customers that would never have visited. If they have a good experience, they will likely come back.

How can you make sure that they have a good experience at your restaurant? Well, for starters you need to have great food and a great staff that is going to be able to handle the higher volume of traffic. Because you should expect to do more business during this time, it is important that your restaurant seating is able to handle that many extra people too. Good restaurant seating, a good staff, and great food are three ingredients that you can’t do without.

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Setting Up the Perfect Ballroom with the Right Furniture and Décor

Jul 25
Posted by Daniel in Commercial Seating, Restaurant, Restaurant Furniture, restaurant seating, restaurant tips and advice

If you have a large space that you rent out for formal dinners, such as a ballroom, you want to make sure that the people who rent the room from you have a great setup. One of the things that you can do to make your room more attractive to potential customers is to have high quality ballroom chairs and tables. It may seem like a little thing, but it can make a big difference. With comfortable chairs that match the table, you can be sure that the people who come to the event will be able to focus on the festivities rather than on the furniture in the room.

You will also want to be able to rearrange the tables and chairs to accommodate each customer’s needs. Some may need to have more room for a dance floor or for their entertainment. Make sure that you have the ability and room to move some of those tables out if you need to. After all, you want to be able to accommodate your customers. (more…)

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Employee Vouchers Can Boost Your Bar or Restaurant

Jul 17
Posted by Daniel in bar tips and advice, fun, Restaurant, restaurant tips and advice

Since your employees spend so much time at your bar or restaurant, they are the perfect people to help you market effectively. Their word of mouth can help to bring in more people to your establishment. However, you want to be able to reward them for helping you promote, and when you offer some type of incentive, you will find that they work even harder for you. The following is a great idea that you might want to employ to see just how much more business it will be able to bring into your place.

You are going to create employee vouchers. It is simple, and it can be a wonderful way to get more people to come into your restaurant or bar, even if they didn’t have any intention of visiting. Print up a large number of vouchers that offer discounted meals or drink specials. Anyone who presents them at your bar or eatery will get this discount. Make sure that the voucher has an expiration date.

Pass stacks of these vouchers out to all of your employees. Make sure that everyone gets an equal amount of the vouchers from the bouncers to the hostess to the bartenders, wait staff, busboys, chefs, dishwashers . . . you get the idea. Have them initial the back of each voucher and then pass them out to anyone that they wish. (more…)

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Everyone Loves a Themed Party and You Should Take Advantage

Jul 11
Posted by Daniel in bar tips and advice, fun, Restaurant, restaurant tips and advice

Themed parties aren’t just for the kiddies. Everyone loves themed parties, especially adults who want to have a fun time when they head out to your bar. If you want to pull some extra business into your bar, consider having a special theme for the bar one night. It is fun, it won’t cost much, and it can draw a huge crowd to your place.

The first thing that you have to do is come up with the theme. This is the fun and easy part since there are so many different ideas out there. You might want to have a pirate theme or a superhero theme. Everyone can come dressed as their favorite hero or villain. If you don’t want to go quite that fantastical, you can always have a Roaring Twenties theme, a Sixties theme, or even a Wild West theme. The only limit is your imagination. (more…)

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