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Designing Advertisements for Your Bar and Restaurant (Part 2)

In the previous post, I went over the basics of creating a simple ad in a graphics program. Because there are so many design programs available, and you will have to spend time learning them in order to become an effective designer, it can be time consuming and frustrating. You have another option though. You can choose to hire a graphic designer to take care of the ads for you. He or she might also be able to develop your menus and even restructure your logo if you wish.

One of the great things about the Internet age is that you can hire someone from a thousand miles away to do the work for you. No longer are you limited by your geographic location. That means you have countless thousands of graphic designers from which you can choose.

When you are choosing a designer, you need to check out their portfolio to make sure that he or she has done similar work in the past. They do not have to have a lot of experience, but you do want to see what their work looks like. Most of the designers have online portfolios now, so you can view their work before you even contact them. (more…)

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Elements of a Good Restaurant Website

One of the last things you probably thought about when you were coming up with your ideas for your new restaurant was the website that would go along with it. You spent your time looking over the location, the décor, the restaurant chairs and tables that you would buy, and the menu. All of those are very important things, and you need to make sure that you have the best in all of those areas. However, on the technical side of things, many restaurant owners falter.

In today’s world, you need to make sure that you have a great website if you want to be able to compete with other restaurants in your area. More and more people are using the web to find places to dine, whether they are at work or looking on their smart phone.

It is important that you have the right elements on your site, and it must be easy for customers to navigate.

One of the most important things to have on your site is your restaurant’s menu. If you have specials, have a place on the site that is easy to update so that visitors will know what specials are available for any given day. One of the things that many restaurants do, but which is frustrating to their site’s visitors, is offer their menu only in PDF form. Not everyone wants to open up a PDF just to know what is on the menu. Even if you do have downloadable PDFs, make sure that they are just an option. You want your menu to be available right on your site. (more…)

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Managing Your Restaurant Blog (part 2)

Now that you know why you need to set up your blog (see our previous post), and you know that it is easy to do, you are probably trying to figure out what you could possibly write about to keep people interested – and to make them want to come into your establishment. Fortunately, it is quite easy to find topics about which you can write.

For starters, you will want to use the blog as a form of advertising, naturally. However, you don’t want it to come off as simply being an ad for your restaurant or bar. For every post that you write about the specials and dishes offered at your place, you need to have other types of posts to keep readers coming back. It can’t be all about your restaurant or bar. What does that mean? The following suggestions can make some great blog topics.

Consider all of the different events that happen in your town. Is there a big high school football game coming up? Is there a concert in town? Where are some good places to visit for those who are new to town? There are plenty of other ideas as well. Consider adding a gallery of images to your blog. You can have images that show the outside of your establishment, images of the inside and of the restaurant seating layout and design, pictures of your staff, and pictures of your town. You might also want to post about things such as special events that you are hosting, including any costume parties, wine tastings, etc. It is a subtle form of advertising that can draw people to your place. (more…)

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Managing Your Restaurant Blog (part 1)


Photo taken by "Clix"

Everyone is blogging today, even us, our 10-year-old nephew talking about the latest video games and our elderly aunt that blogs about the cozy mysteries she reads.

If you are a bar or a restaurant owner, you might not think that you would ever need to have a blog of your own. After all, what would you talk about in your blog? How do you even start one?

Today, we’ll show you why you need to start blogging for your bar or restaurant right now. In our next post (Part 2), we’ll talk about the things that you can post to keep reader interest high.

Is Blogging Important?

You might think that because you have website for your restaurant or bar that you don’t need to have a blog too. People will just be able to look you up by using your website, right? While a website is certainly a tool that you are going to need in your arsenal of digital promotion, it certainly isn’t the only web presence you are going to want. Your website is likely a static page that has information about your location, your phone number, the food or drinks that you have, and perhaps a few pictures of your restaurant layout and furniture. This is a good start, but you need to do more, and blogging is the answer. (more…)

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Indoor Restaurant Furniture Infographic

Well, we worked on this for a while and we are certainly no graphic designers, but we’re still proud of our brand new infographic. Our first, but definitely not the last! They are so much fun to make, and they deliver information in a cool visual way.

Not only did we manage to do this all on our own, we actually created a flashy 😉 clickable infographic!

Now that we did our part, all you have to do is try it out and let us know what you think.

Indoor restaurant furniture

Click the image for the large clickable version,

or click the image below for the faster loading static version:

Indoor restaurant furniture infographic

Indoor restaurant furniture infographic

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The Modern Sports Bar: (Part 2)

In The Modern Sports Bar: (Part 1), we looked at the importance of décor and people’s perceptions when they first walk into your bar. Now, we will examine some of the other things you are going to need to have the best sports bar in the city.

What’s On the Tube?

You need to have televisions and plenty of them. Choose high quality TVs from a reputable maker, such as Sony. They might be more expensive than some of the lower end televisions out there, but the picture quality is going to be better. You also need to spring for high definition. Since most people have HD in their homes and they already have large flat screens, you need to be able to compete.

You don’t want to focus on only one sport, and that’s why you need to have more than one television. You want to have as many as you can comfortably fit into the bar, and you need to make sure that you have satellite that works on all of the televisions so you can have them set to different stations and catch the most sports possible. This will help you appeal to a larger crowd. More sports equal more people.

Seating is Important Too

Something that many people don’t consider when they are creating their sports bar or renovating the one that they already own is the bar’s seating. Too often, they search online or through catalogs and choose the cheapest alternative for their tables, chairs, and bar stools.

This is a mistake. (more…)

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