restaurant seating

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Deep Discounts can Drive Profit Up for Your Restaurant

Many people who are new to the restaurant business are afraid of offering discounts that they deem to be too large. However, a large discount might be just what you need to stir up more customers and get new people to come into your restaurant. How deep is a deep discount? Consider offering a meal for .25 cents with the purchase of another meal at full price.

This seems like it is going to cost you money, but you will be able to make up for it in volume. In addition, more people will hear about your restaurant, and you might be able to attract some customers that would never have visited. If they have a good experience, they will likely come back.

How can you make sure that they have a good experience at your restaurant? Well, for starters you need to have great food and a great staff that is going to be able to handle the higher volume of traffic. Because you should expect to do more business during this time, it is important that your restaurant seating is able to handle that many extra people too. Good restaurant seating, a good staff, and great food are three ingredients that you can’t do without.

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Setting Up the Perfect Ballroom with the Right Furniture and Décor

If you have a large space that you rent out for formal dinners, such as a ballroom, you want to make sure that the people who rent the room from you have a great setup. One of the things that you can do to make your room more attractive to potential customers is to have high quality ballroom chairs and tables. It may seem like a little thing, but it can make a big difference. With comfortable chairs that match the table, you can be sure that the people who come to the event will be able to focus on the festivities rather than on the furniture in the room.

You will also want to be able to rearrange the tables and chairs to accommodate each customer’s needs. Some may need to have more room for a dance floor or for their entertainment. Make sure that you have the ability and room to move some of those tables out if you need to. After all, you want to be able to accommodate your customers. (more…)

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Branding Your Bar and Restaurant is Important

As a business owner, you’ve probably heard about the importance of branding. However, you might not know how important it can be when you have a single restaurant or bar. You might not realize the branding is still vital if you want to project a coherent image through all of your promotion efforts and beyond. How can you go about branding? That’s not an easy question to answer because there are so many variables. However, the following tips should help you to get on the right track. If you are still having trouble identifying, solidifying, and promoting your brand, you can always hire a specialist to help.

The first step in branding is identifying how you want your customers to see you and your establishment. Are you running a fun family friendly restaurant that caters to the kids and makes everyone feel at home? Do you have an upscale sushi restaurant? Are you running a family-owned Korean barbeque shop? Every restaurant or bar is going to fit into certain niches better than others. Find what you want to promote as a part of your restaurant and make that a part of your brand.

Of course, there is also the very literal aspect of branding. You need to have a logo, even if you are a small bar or restaurant. A logo, which you use for all of your communications and advertisements, is very important. Do you disbelieve the importance of logos? I bet if you close your eyes, you can picture the Apple logo, the McDonald’s logo, the Chili’s logo, and thousands of others. Those logos are very important, and they establish the brand. When people see those logos, they know what to expect.

In addition to putting your logo on all of your coupons, flyers, menus, and everything else, you need to make sure that the interior of your restaurant meets the expectations of your customers. You need to have good quality restaurant seating that matches with your restaurant’s theme and the brand that you are trying so hard to promote. Your décor is equally important.

Consider all of the above when you start trying to brand your bar or restaurant. If you do, and if you keep studying branding and how effective it can be, you will find that people will know your logo, your establishment’s name, and what to expect, even if they haven’t yet visited.

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Add Healthy Options to Your Restaurant Menu

More and more people are choosing to go the healthy route, and that means that they might not be eating out as much as they once did. Does this sound like a frightening prospect for you and your restaurant?

It shouldn’t.

You can take advantage of this new trend and start adding healthier menu options to drive your business back up.

When you are making these changes to your menu, consider just how much you want to change. Are you going to make sweeping changes to your menu, or are you only going to add a few healthier choices?

You may only want to add a few different options here and there and slowly overtake your menu with healthier choices. The way you do it is up to you. You might want to have a separate menu so that you don’t have to change the layout of your old one that your customers are familiar with. The cost to print these additional menus shouldn’t be too high.

As you make the change and start adding these healthier choices to the menu, you need to make sure that you advertise the changes that you are making. Send out a press release to the papers as well as online. Tie it in with the rising trend of health problems and obesity and tell everyone what you are doing to help combat that. Promote these healthier changes on your blog and anywhere else that you do your advertising so you can be sure that everyone is going to see them.

Changing just the menu might not be enough to start enticing new customers to your establishment. You might also want to make some cosmetic changes to your restaurant. They don’t have to be drastic, but a few décor changes and even buying new restaurant booths, chairs and tables can give your place a new look that matches in with the new theme of your menu. As always, you want to make sure that the restaurant furniture is comfortable and that the seating arrangements work.

How long will this healthy trend last? No one can tell for sure, but it certainly looks as though it is here to stay. With so many people wanting to get into shape and live a better, health conscious lifestyle, there will always be a large segment of the population that wants to have healthy options at their local eatery. Remember, even if your menu isn’t the healthiest around, adding an option for the health enthusiasts can only increase your clientele base. So don’t leave them out.

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The Seating in Your Restaurant Makes the Difference

black vinyl club chair

Let’s pretend that you are not a restaurant owner or manager for a few minutes. Let’s imagine that you just moved to a new city and you are looking forward to trying out a restaurant that serves your favorite food. So you head over to the place for dinner one night with your spouse. The atmosphere seems warm and inviting, and then the pleasant host takes you to your table.

On your way to the table, you notice that everything seems cramped. The tables are too close together. Once you sit down, you find out that the chairs aren’t comfortable at all. After a long day at work, you wanted to be able to find a nice comfy place to have dinner, but the chair is worse than the one you have in your cubicle.

By the time the appetizer arrives, you are already complaining to your spouse about the chair. You barely register the taste of the appetizer. It might have been good, but you just don’t care. When the food arrives, you are even more uncomfortable. People trying to get past your table have bumped and jostled you half a dozen times and almost spilled your wine. You don’t care much about how your food tastes. Once it is all over, you head home and write a negative review about the restaurant online. And only because of the restaurant seating.

Now, let’s step back into the shoes of the owner or manager of the restaurant. (more…)

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Customer Appreciation Ideas for Your Restaurant

What is it that makes any business successful? Without a doubt, it is the customers. You might have the best and most comfortable roomy restaurant booths and tables in the city. You might have the greatest chefs and the most innovative dishes. You might have a themed restaurant that is unique and fun. You might have any or all of those things, but if it weren’t for your customers, you wouldn’t have a restaurant at all. It is important to show your appreciation for them. The following are a few ideas that you can use.

Customer of the Month – Everyone has heard of employee of the month, but not everyone has heard of Customer of the Month. Choose a customer that already comes into your establishment regularly, and deem them the top customer. As a reward for their loyalty, offer them free coffee or soft drinks for the month whenever they place a regular order. Choose a new customer each month. You might even want to take their picture and place them in a Hall of Fame!

Drawings – Drawings are great ways to get your customers even more involved with your restaurant. Have a drawing each month and the lucky winner receives a free meal with the purchase of a drink. You can draw more customers’ names and offer them discounted meals. (more…)

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