Restaurant Furniture

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Deep Discounts can Drive Profit Up for Your Restaurant

Many people who are new to the restaurant business are afraid of offering discounts that they deem to be too large. However, a large discount might be just what you need to stir up more customers and get new people to come into your restaurant. How deep is a deep discount? Consider offering a meal for .25 cents with the purchase of another meal at full price.

This seems like it is going to cost you money, but you will be able to make up for it in volume. In addition, more people will hear about your restaurant, and you might be able to attract some customers that would never have visited. If they have a good experience, they will likely come back.

How can you make sure that they have a good experience at your restaurant? Well, for starters you need to have great food and a great staff that is going to be able to handle the higher volume of traffic. Because you should expect to do more business during this time, it is important that your restaurant seating is able to handle that many extra people too. Good restaurant seating, a good staff, and great food are three ingredients that you can’t do without.

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Setting Up the Perfect Ballroom with the Right Furniture and Décor

If you have a large space that you rent out for formal dinners, such as a ballroom, you want to make sure that the people who rent the room from you have a great setup. One of the things that you can do to make your room more attractive to potential customers is to have high quality ballroom chairs and tables. It may seem like a little thing, but it can make a big difference. With comfortable chairs that match the table, you can be sure that the people who come to the event will be able to focus on the festivities rather than on the furniture in the room.

You will also want to be able to rearrange the tables and chairs to accommodate each customer’s needs. Some may need to have more room for a dance floor or for their entertainment. Make sure that you have the ability and room to move some of those tables out if you need to. After all, you want to be able to accommodate your customers. (more…)

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Branding Your Bar and Restaurant is Important

As a business owner, you’ve probably heard about the importance of branding. However, you might not know how important it can be when you have a single restaurant or bar. You might not realize the branding is still vital if you want to project a coherent image through all of your promotion efforts and beyond. How can you go about branding? That’s not an easy question to answer because there are so many variables. However, the following tips should help you to get on the right track. If you are still having trouble identifying, solidifying, and promoting your brand, you can always hire a specialist to help.

The first step in branding is identifying how you want your customers to see you and your establishment. Are you running a fun family friendly restaurant that caters to the kids and makes everyone feel at home? Do you have an upscale sushi restaurant? Are you running a family-owned Korean barbeque shop? Every restaurant or bar is going to fit into certain niches better than others. Find what you want to promote as a part of your restaurant and make that a part of your brand.

Of course, there is also the very literal aspect of branding. You need to have a logo, even if you are a small bar or restaurant. A logo, which you use for all of your communications and advertisements, is very important. Do you disbelieve the importance of logos? I bet if you close your eyes, you can picture the Apple logo, the McDonald’s logo, the Chili’s logo, and thousands of others. Those logos are very important, and they establish the brand. When people see those logos, they know what to expect.

In addition to putting your logo on all of your coupons, flyers, menus, and everything else, you need to make sure that the interior of your restaurant meets the expectations of your customers. You need to have good quality restaurant seating that matches with your restaurant’s theme and the brand that you are trying so hard to promote. Your décor is equally important.

Consider all of the above when you start trying to brand your bar or restaurant. If you do, and if you keep studying branding and how effective it can be, you will find that people will know your logo, your establishment’s name, and what to expect, even if they haven’t yet visited.

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Offer Early Bird Specials at Your Restaurant to Woo Seniors

So far I have discussed ways for creating family oriented and kids friendly restaurants, but one thing I have yet to mention is that some of the most loyal customers you will have are the seniors who frequent your restaurant. Many times, they will return to a place time and again when they enjoy the food and the service. If you have a nice and clean establishment and restaurant seating that is comfortable for seniors, they will return. They will usually bring their friends along with them too, and that means better business for you. It is true that the seniors often have greater demands than other restaurant goers have, and they may be more adamant in those demands. However, their loyalty can outweigh their needs. You should reward their loyalty with early bird specials and senior discounts.

When you are trying to come up with some specials that can entice the seniors to come into your place, consider the things that they already enjoy. The early bird special is popular and many restaurants have it. The reason it is so popular for restaurant owners is because it works. Offer a discount for seniors who come in and order early. Take a few days to note the habits and the times that most of the seniors come into your restaurant. For example, if you notice more seniors coming in between 3 and 5, this should be when you run the special. (more…)

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Restaurant Furniture Video

This time I decided to stop giving advice and to have a lighter post, while keeping to the main theme of this blog. So here is a short before and after video taken in Affordable Seating‘s factory.

Before = raw wood and materials; After = restaurant furniture. And the song is nice too.

So, no tips, no advice just a nice video.

Enjoy!

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Changing Up the Menu and the Seating for Restaurant Success

If your restaurant is having trouble getting business, it isn’t the end of the world, and it certainly isn’t the end of your business. You have to take a look at how you are doing things and see if there might be something that you can change. Even some small changes can get the excitement building about your restaurant and bring more people into it. Let’s look at a couple of things that you can do that might be able to breathe more life into your restaurant.

The Seating

You might not even realize that there is something amiss in your restaurant until you look at it from the perspective of a customer. You are concerned with the day to day operations, and you never see that perhaps the seating and tables aren’t up to par. If you have tables with uneven legs, or that are too small (or even too large), or if your chairs aren’t comfortable, it can cause problems. No one wants to be cramped or uncomfortable when they are trying to enjoy a meal. Rearrange the tables if you have to. Also, investing in some high quality restaurant chairs and tables can be a great idea if you can find it in the budget.

The Menu

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