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Celebrate or Commiserate the Home Team at Your Sports Bar

Mar 30
Posted by Daniel in bar tips and advice, Restaurant, restaurant tips and advice

bar stools

Lately we’ve been busy furnishing some new sports bars and that gave us the idea to write a few posts with tips and ideas directed specifically at sport bar owners. This doesn’t mean that if you don’t have a sports bar you can’t get anything out of reading these ideas. Actually, if you use your imagination and change the theme so as to match your own venue you will be able to use the tips here to your advantage as well.

So, let’s start:

Your hometown team won the big game, now what are you going to do?

As a bar owner, you need to capitalize on the success of your team right away. Chances are that a large number of your regulars and some new blood came into the bar to watch the game. They came, they watched, they drank, and they celebrated. Does that mean that the next day it’s back to business as usual? No it does not. In fact, you can capitalize of your team’s win for quite a while, and here’s how you can do it.

You know how they have the t-shirts and hats printed that say “Super Bowl Champions” for both teams prior to the game even being played, just so they can hand the shirts to the winners the minute they walk off the field? You should do the same thing with your promotions. Have a few flyers and online ads ready to post. (more…)

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Managing Your Restaurant Blog (part 2)

Mar 24
Posted by Daniel in bar tips and advice, fun, restaurant layout, restaurant tips and advice

Now that you know why you need to set up your blog (see our previous post), and you know that it is easy to do, you are probably trying to figure out what you could possibly write about to keep people interested – and to make them want to come into your establishment. Fortunately, it is quite easy to find topics about which you can write.

For starters, you will want to use the blog as a form of advertising, naturally. However, you don’t want it to come off as simply being an ad for your restaurant or bar. For every post that you write about the specials and dishes offered at your place, you need to have other types of posts to keep readers coming back. It can’t be all about your restaurant or bar. What does that mean? The following suggestions can make some great blog topics.

Consider all of the different events that happen in your town. Is there a big high school football game coming up? Is there a concert in town? Where are some good places to visit for those who are new to town? There are plenty of other ideas as well. Consider adding a gallery of images to your blog. You can have images that show the outside of your establishment, images of the inside and of the restaurant seating layout and design, pictures of your staff, and pictures of your town. You might also want to post about things such as special events that you are hosting, including any costume parties, wine tastings, etc. It is a subtle form of advertising that can draw people to your place. (more…)

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Managing Your Restaurant Blog (part 1)

Mar 21
Posted by Daniel in bar tips and advice, Restaurant, restaurant layout, restaurant tips and advice


Photo taken by "Clix"

Everyone is blogging today, even us, our 10-year-old nephew talking about the latest video games and our elderly aunt that blogs about the cozy mysteries she reads.

If you are a bar or a restaurant owner, you might not think that you would ever need to have a blog of your own. After all, what would you talk about in your blog? How do you even start one?

Today, we’ll show you why you need to start blogging for your bar or restaurant right now. In our next post (Part 2), we’ll talk about the things that you can post to keep reader interest high.

Is Blogging Important?

You might think that because you have website for your restaurant or bar that you don’t need to have a blog too. People will just be able to look you up by using your website, right? While a website is certainly a tool that you are going to need in your arsenal of digital promotion, it certainly isn’t the only web presence you are going to want. Your website is likely a static page that has information about your location, your phone number, the food or drinks that you have, and perhaps a few pictures of your restaurant layout and furniture. This is a good start, but you need to do more, and blogging is the answer. (more…)

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Three Ways to Advertise Your Bar without Breaking the Bank

Mar 17
Posted by Daniel in bar stools, bar tips and advice, Commercial Seating, Restaurant Furniture, restaurant tips and advice

Spring is here (almost). And many people are glad to get out of the house and enjoy a nice evening outside that might, more often than not, end at a restaurant or bar.

As the owner, you love your bar, and you know that others would love it too if they just knew about it. Advertising and marketing is one of the most difficult things for businesses to understand.

The reason it is so difficult is that people really don’t know what does and doesn’t work with advertising. Some things you do are going to stick, and some won’t. The trick is to market as much as you can until you find what works for your bar. However, you can’t constantly spend thousands of dollars on advertising and not get results. You would go broke quickly.

The following are three simple ways that you can advertise without spending a fortune. Implement all of them and see what works the best for you.

First, look at your website. You do have one, right? If you don’t have a website, you need to put in the effort to set one up right away. It doesn’t have to cost a lot of money to do this. See if you have someone working for you that can set up a site and have them do it for you. It will be much more cost effective than hiring out. You might even want to choose a blog instead. You can set one up on your own in just minutes. You can have separate pages that have images of your bar furniture and interior design, of happy customers, drink specials and much more. Turn it into a community for you customers, a place where they can gather even when they aren’t at the bar. It is a good idea to keep your site updated and post on your blog at least once a week about what is happening at the bar. (more…)

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